The Culture Influences

Gender differences and personality theory in this regard. Our culture has greatly promoted the development of our beliefs and values.

The first, social roles and status affect consumer behavior:

The people his family, his job, a group of his friends, like a position - All of this can define the role and social status. Social role is a group, a person should have, and according to his profession and his position at work, his position in the family, his gender attitudes and activities around you and look forward to his people. At the same time, it reflects the importance of social status and level of social or community groups for this role. Some people are more valuable than others. And the social role of consumer behavior and his purchasing decisions have a profound impact position. Especially for from all the other "visible" product person. For example, consumers can buy a villa of Porsche quality cars, but also the success of the community, on behalf of the outward signs of this car.

Secondly, cultural factors also influence consumer behavior

Cultural and social environment is essential when it comes to understanding individual needs and behavior. Throughout his existence, a man is his family, his friends, his social and cultural environment, values, preferences and common "teach" their cultural influence behavior. For example, in the West, usually drink or dinner at home, invite colleagues or friends. In Japan, on the contrary, to invite someone home often do not adapt to local customs. It is best to do in a restaurant outing with friends or colleagues. If Japan provides you the gift, courtesy, they offered him the same gift in return.

Sub-culture:

A society is composed of several sub-culture, a means of identifying. Subcultures who share a common experience based on similar or identical to the value of life of the general public. Asian culture is nationality, religion, race, age and sex of the individual, and so on.

Social class:

Social classes are more or less defined as a homogeneous group, and according to another form of caste lines. Although this is a very large group, we usually find out who belongs to a social class with similar values, lifestyles, interests and behavior. Suppose often between our social classes are divided into three categories: the lower class, middle class and upper class. People from different social classes often have different desires and consumption patterns. People usually do not often buy the same product, do not choose the same kind of holiday, do not always watching the same television program, do not always read the same magazine will not have the same hobby, not always in the same type of retailer and store. For example, consumers from the middle and upper classes generally consume more balanced and healthy food than the lower classes. If some retailers, of course, everyone patronize, more specifically for the upper classes, such as Fresh Market, Whole Foods Market. While others, such as discount supermarket, the lower classes, in order to attract more consumers. Social perception of the brand or retailer is playing the role of consumer behavior in the decision to purchase.