Jordan Brand is a brand owned by Nike. It has independent research capacity, but it still follow the Nike’s sales strategy. The series of Jordan Sport includes basketball shoes, training shoes and polo shirt. But the series of Jordan lifestyle create the new design inspiration such as baseball uniform and unique jeans.
We cannot ignore Michael Jordan when we mention the Jordan brand, he is the president and chief spokesperson of the Jordan. He was a very famous NBA basketball star, and now he is a successful businessman by his over 20 years’ business management.
Jordan brand produces the basketball shoes mainly at present. It is different from the other sports brand, the company center his design in the basketball, it provide the more comfortable feelings of sports for the consumers and devotes itself to the most forward and excellent basketball shoes. And in some ways, Jordan brand is the leader of basketball shoes industry and it is also the main feature of Jordan.
Jordan brand is unique because of its special marketing strategy and sales method. The marketing strategy can be summarized as the following aspects.
l Jordan brand group
l Official website sales
l Jordan brand’s China tour
l Co-branding project
l Copy of product
l Lottery sales
And Jordan brand has two sales methods which are physical sales and official network sales.
And Jordan has a very successful and unique sale methods named independent ID project. When the website shows the shoes with customizable color, the consumer can choose the color and material they liked and create their own logo. It increases the freedom of product design and meet most of consumers’ satisfaction.
Jordan brand is good at cooperate with other international brands and add the other brand’s characteristic to its own design. it is unique, so it is very experience. But it can increase connectivity to the other brand and achieve much more popularity.
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