This is an advertisement of Pepsi-Cola. It discribes a history of a family whose members perform monkey show for generation to generation. It can be related to the vision and hearing factors of sensory marketing.
2016 is the year of monkey and the monkey king is a symbol of Chinese culture, the advertisement can easily attract customers' attentions by the way of telling a story. The actor named Liuxiaolingtong is very famous in China because of his wonderful performance of monkey king, he represents the memory of generation, so the choose him to shoot such a commercial is quite suitable and attractive. The advertisement will be acceptible for the customers during they watching the short film. The story is touching and throught-provoking which is quite unique in today's advertisements. They get understanding of history of his family by watching and hearing, and get the key of advertisement in the end.
